Transitions Style Colours Launch
A consumer fashion magazine and a website ideated to launch the 4 new colours of the
Transitions range. Both channels focus on style and fashion to attract the right target
An innovative video folder to drive awareness and generate a response from opticians. Responders received a set of POS material.
Transitions recommendation videos
A series of 12 short videos to educate opticians on various features, benefits and recommendation routes. Output in 5 European languages.
Try Lash by Eylure
An app that allows consumers to experience different lash styles before they buy.
CoaguGame by Roche Diagnostics
Consumer facing smartphone and website game. Teaches some of the self-monitoring benefits that warfarin patients can benefit from in a fun and engaging way.
Frontline by Merial
Illustrated flea, tick and worm online and offline training for pharmacy and veterinary professionals.
... Think again.
Gaviscon Advance campaign that demonstrated how not all alginates offer the same reflux barrier strength and resilience. Campaign to all HCP levels in GP to Pharmacy, using a combination of clinical and formulary data.
Scholl In-growing Toenail Complete Clip and Spray Kit
Designed to drive the launch of this category first NPD and strengthen Scholl’s position as the pharmacy foot-care experts. Tactics include an e-Detailing Aid plus both digital and traditional trade press adverts.