Optrex / ActiMist / Screen Dry Eye Campaign
Transitions / Live the Good Light Campaign / Ch4 Idents
Scholl / Ingrowing Toenail Clip & Spray Campaign / Product Video

An award winning health communications agency.

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Transitions Style Colours Launch

A consumer fashion magazine and a website ideated to launch the 4 new colours of the Transitions range. Both channels focus on style and fashion to attract the right target audience.

http://www.stylecolours.co.uk

... Think again.

Gaviscon Advance campaign that demonstrated how not all alginates offer the same reflux barrier strength and resilience. Campaign to all HCP levels in GP to Pharmacy, using a combination of clinical and formulary data.

Transitions recommendation videos

A series of 12 short videos to educate opticians on various features, benefits and recommendation routes. Output in 5 European languages.

Try Lash by Eylure

An app that allows consumers to experience different lash styles before they buy.

CoaguGame by Roche Diagnostics

Consumer facing smartphone and website game. Teaches some of the self-monitoring benefits that warfarin patients can benefit from in a fun and engaging way.

Frontline by Merial

Illustrated flea, tick and worm online and offline training for pharmacy and veterinary professionals.

Transitions
adaptive lenses

An innovative video folder to drive awareness and generate a response from opticians. Responders received a set of POS material.

Scholl Ingrowing Toenail Complete Clip and Spray Kit

Designed to drive the launch of this category first NPD and strengthen Scholl’s position as the pharmacy foot-care experts. Tactics include an e-Detailing Aid plus both digital and traditional trade press adverts.